The existence of HITO is a response to the growing demand from the Muslim community in Japan for products that are not only good and high-quality but also compliant with Islamic law.
As the Muslim population grows across Japan, the demand for halal products is also increasing. Halal products encompass a variety of categories, from food and beverages to cosmetics, pharmaceuticals, and other services. The Muslim community requires assurance that the products they consume are free from ingredients that are forbidden by Islam.